Clues to Success in Your LinkedIn Statistics

Though most people don’t really test their profile to see what works and what doesn’t. There are things in the statistics that LinkedIn provides that can help you improve what you’re doing on LinkedIn.

Searches

The first number you can look at is how many times you are coming up in the searches. You need not compare this number to others, but you can watch it carefully based on your activities to see how many times you’re appearing.

Then you can try different things to see how you can improve your search results. If you are able to put yourself in more searches you will obviously have more opportunities to get business.

This number is a reflection of the “keywords” you have used to describe yourself in your profile. Consider not only using those terms specific to your profession but terms that will capture other viewers as well.

Profile Views

Another number you can look at for great information about your profile’s effectiveness is how many people are viewing your profile. Obviously, as above the more people that read your profile the better off you are.

Besides the searches your profile is probably getting viewed by people who’ve been referred to you and more often based on your Mini Header which shows up next to your posts in the question and answer forums, discussions or news posts in the groups.

Your mini header is literally an advertisement for you or your company and there are many things you can do with it to improve your results. Don’t limit your thinking, this is just as important, if not more so, for the job seeker.

That’s Not All

Taking this to the next level occurs when you use your profile to effectively move readers to your website. This requires the website have the proper components to leverage this traffic.

With these things in place you can now see an additional level of results from your profile – how effective it is at driving people to your site.

Summary

Don’t underestimate what can be done with just the simplest data discussed here. You have the ability using these numbers to increase both the amount and quality of visibility you’re getting on LinkedIn.

From Flyn

If you haven’t gotten my FREE “LinkedIn Power Networking Mini Course,” you should seriously consider doing so. The information you’ll get will help you to immediately improve your results on LinkedIn. Click Here

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