Monetizing LinkedIn: How do you get to the business?

I did my Power Networking Secrets seminar the other day and one of the participants asked me the following question:

“I participate in a lot of groups fairly actively but its not leading to any business. What can I do to get business out of my efforts?

I think this is probably a very common question so I thought I would share my answer.

The first thing you need to realize about using LinkedIn is that participate is primarily “visibility.” Though you can get business by being visible (more on that in a moment) that isn’t how you get business.

The way you get business from visibility is by demonstrating your wisdom and expertise. This is why I tell people when they answer questions or participate in discussions don’t hold back or be lazy in what you say. Take the time to give a serious answer that really gives value.

Many people have questioned me on this in the past saying you can’t give away everything – or no one will ever do business with you. To this I say, not true. By giving real value you develop reciprocity in others. You also develop a very solid reputation for being an expert.

So let’s get back to how you go about getting business.

Business is developed by cultivating “valued relationships.” This is a relationship where someone is connected to you because of the value you provide. If you bang out enough great answers in the forums and question and answer sections of LinkedIn you will start to get a constant flow of people who connect simply because what you say is of value to them and they want to stay close.

Now that you have a “relationship,” a connection you can continue to build value and in that process put yourself in a position to talk business. Getting in that position is accomplished by being able to make helpful recommendations and supply useful and valuable resources on that subject.

These specific business items give you the opportunity to talk business with your valued relationships.

From Flyn

I have gotten hundreds of wonderful comments about the quality of the material in this blog. I truly hope that my material is helping YOU get more business on LinkedIn.

I would also like to encourage you to ask questions. I am happy to help in any way I can and I will respond to your questions. Please send them to Flyn@OnlineBusinessNetowker.net.

If you like this blog please publicize and tell others about it. Feel share my name with anyone that may need help or has questions about LinkedIn. And don’t hesitate to give my name and invite others to connect in your thank you note to those that connect with you. It’s a great way to develop value in those new relationships.

Thank you.

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