How to be a LinkedIn Power User

The interesting thing is you can be a “LinkedIn power user” before you actually master all of the networking and marketing strategies and tactics by just doing the following three things.

I define a “LinkedIn power user” as someone who is generating opportunities and business successfully.

Participate Very Actively

Participation is the first and most important key to becoming a “LinkedIn power user” and getting more business from networking efforts..

If you are not participating and engaging others, you will not likely be a success. Since LinkedIn is a “networking” site and prospecting methods do work as well as building relationships, you need to be engaging others and creating valued relationships.

What to do:

• Ask and answer questions in the question and answer forum
• Participate in group discussions taking the opportunity when you can to engage others in conversations.

Be Very Visible

LinkedIn is in many ways an advertising media. Thus as I advertising being visible is one of the keys to generating opportunities. This is another reason participation is so important. Being a power user on LinkedIn is just as much about being active as about understanding the tactics and strategies that make things happen.

What to do:

• Update your profile and rotate your picture regularly – at least once a month.
• Make sure you are regularly getting connected to new people
• Use your “network activity update” regularly.

Continuously Export Value

You should be seen as the source of value everywhere you go on LinkedIn. Your profile should contain something of value for the reader, you should give value in your participation efforts, and you should provide value as the first communication with a new connection.

What to do:

• Answer questions with your best stuff – act like you were getting paid to answer (and you will),
• Send new connections something of value such as another connection or a resource and don’t try to sell anything. When you come across things in your connection’s profiles that allow you to make suggestions forward those to them – such as typos or things that don’t read well, or things that might be missing.

If you do these things regularly you will be a power user. You can then up your power by increasing your knowledge of how to apply networking and marketing strategies to the resources LinkedIn provides. My blog and courses will help you here.

From Flyn

If you are looking for more success on LinkedIn — your profile is key. Attend my “LinkedIn Profile Strategy” seminar — it’s FREE and you get a great report on promoting yourself for attending. The seminar is being held on 4/28 — Click Here for info.

Pages

Categories

Links