Your LinkedIn Profile and The Importance of Telling the Reader What to Do Next

Your “LinkedIn Profile” is simply a sales and or marketing piece to promote yourself or your business. It is very important that it is written as a part of your marketing story with the goal of attracting and getting action out of the reader.

As in any sales presentation you need to ask the reader for the order. Those that don’t ask, don’t get. This is true of your LinkedIn profile as well.

If you don’t give the reader a clear next step or path to follow they will likely leave and move on to their next activity. Your profile must tell or give the reader some specific choices if you want to maximize your success.

I find, because of the features allowed in a LinkedIn Profile, that it is typically more powerful than a resume. However, in business you need to get them to your website. Your profile is no substitute for the information you can offer on your site.

Make sure that you tell readers to visit your website, or connect with you on other social media sites, or send you a note telling how you can help. Obviously, you can make this request far stronger if you have some value item for them when they arrive at whatever destination you send them to.

If your LinkedIn profile isn’t a bread crumb that brings readers closer, you are losing tons of opportunity. One of the most important keys to succeeding on LinkedIn is connecting your marketing efforts to your profile. Your LinkedIn profile is your “olive branch” inviting others into your marketing effort which will then hopefully engage the reader in a conversation.

Pages

Categories

Links