Business Networking is About Building Relationships
Success in business networking is greatly dependent on the continued development of new relationships. Building relationships not only produces new opportunities but helps the business networker provide value to existing connections.
Use your new relationships to feed your old ones more value buy appropriately connecting them to your existing contacts. As your business networking efforts generate new people, introducing them to existing contacts adds value to both.
In making these connections you must of course make appropriate referrals. Don’t just connect people to connect them; do it in a way that it will provide value to both.
Keep in mind that it doesn’t necessarily have to be a “business” reason; it could simply be that the person you are sending them to is simply a valuable business networking contact. In fact, a good networking contact may be worth more as a referral than a specific business lead. The power networker will help your existing connection in building more of their own valuable relationships.
You will find that when you regularly connect others in your business networking efforts that your network will grow in strength and power. And you’ll also discover that the reciprocity you develop with your network turns in to a windfall of opportunities for you as those you have helped decide to reciprocate.
From Flyn
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Tomorrow I will discuss some “excuses” for making contact with your connections so as to build those relationships.
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