How to Create a Value Item for Your LinkedIn Connections

If you are going to be successful in developing valued relationships and driving people to your business via LinkedIn you really need to have a value item to give away.

Your value item can be a report, and article, or even a tool. On my sales site I have a variety of quizzes and tools visitors can use. These things make great enticements for getting people to the site and they provide value to others and help me build relationships.

You need to do the same thing.

The simplest value you can create is to tell people how to make the decision they would be making in engaging you. How do you pick the right person? How do you know what you should buy? How can you determine what to expect from your effort? These are all questions that concern the buyer of your goods or services and offering answers will be helpful to prospects.

An easy way to create a wanted and needed value item.

One way to do this is to avail yourself of the LinkedIn Question and Answer forum. If you go into the forum and post the following type of question you can probably learn a lot about what people would like.

Question

I need your help and advice on producing a free report that will have value?

Question Detail

IMPORTANT NOTE: I will not call or contact anyone that responds to this question, except to get you a copy of the completed report when it’s done. This question is not about finding prospects for my business. It’s about creating something of value I can pass on to others.

My Question

I’m a Financial Planner and I want to create a free report that would be valuable to the maximum number of people. My question to you is, what kind of information would be the most valuable? What would you like to know about your finances that would help you succeed in achieving your goals. [You could list a couple of subjects, like surviving tough times]

This is an example of how this might be done. You have to be very careful not to sound like you’re prospecting, because you’re not, or you won’t get any help. That is the reason for my first paragraph in the detail part of the question – I want to completely dispel any notion that I am going to use this to prospect people.

You may not get a lot of answers but you may get some great ideas as to what people would like. And when you deliver the report, who knows you might even get a client to boot.

An FYI from Flyn

I just finish running my first webinar 6 Things you need to know to succeed on LinkedIn and everyone loved it. A lot of people either missed part or all of the class and have asked me if they could get a copy. I am not going to release this to the public as a video yet, but I am running the class again next week. For info go to:

http://www.onlinebusinessnetworker.net/webinar/2/

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