The Right Way To Handle LinkedIn Questions Asking for Products or Services
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Every so often on LinkedIn someone will actually post a request to find a specific product or service. They might be looking for a CRM expert, or a web designer, or whatever.
In this post I’m going to tell you the right way to handle these questions. Most people don’t know how to handle them properly or why there is a right and wrong way. I’ll explain.
Right Versus Wrong
There is really only a wrong way if you are interested in being seen as a true networker and not someone who’s just looking for business. A true networker will do everything possible to make sure the image put forth on LinkedIn is one of an “invaluable resource” and never a “prospector.”
This may be subtle but it has effect. You never want to make offers other than HELP (not your product or service) in public. You want to make them privately. “I know what you’re thinking – but this person asked for it.”
That’s true, but it is my opinion you don’t want to be one of the apparent “vulchers” listed in the answers to this question as it will make a dent in your image an invaluable resource.
Answering Properly
The first thing to do is add value to the questioner’s decision. In other words give the questioner information that will help them choose the best person or product. Tell them the pitfalls they should look out for in making their selection.
If you cannot do this effectively, don’t answer the question publicly, make a private response.
Second in the private section of the answer do the following (in order).
- Tell the person you’d be happy to chat with them and give them more data re your answer and that you’d be happy to point them to some resources.
- Share any specific info about their decision you may be able to provide from what you know about them. For example if they’re looking for a web marketer (and that’s you) share a couple of key things you thing will be of value.
- Tell them you are capable of helping them with this if they’re interested but that you are willing to help them out however you can in either case
- Provide all of your contact information.
- Ask them to connect and let them know they can contact you any time for advice and that you’d be happy to help if you can.
Summary
When you handle these questions in this way you keep your image as an invaluable resource in tact. You also add value to everyone reading the question which the other posts do not. This makes an impression on others who may in the future be looking for that same service.
You have also supplied value to the questioner whether they pick you or not. If they don’t have the greatest experience with the person or product they chose you may get a call later.
At least you have given yourself the maximum leverage for the future and with the other LinkedIn readers.
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