Monetizing LinkedIn is Not Just User Skills But the Right Marketing Approach
LinkedIn is an incredible tool. In fact, based on my interface with other LinkedIners over the past two years I don’t think most people realize how powerful it is.
There are some traps to avoid and methods and techniques that you must understand to really monetize LinkedIn fully. Some of this information is in my Success Kit – see the link below my picture to get your copy – its FREE! But that’s not enough.
Knowing LinkedIn isn’t enough
In my Power Networking System for LinkedIn which shows networkers how to monetize LinkedIn, mid way into the materials is a 30 minute video that talks about the marketing part of what you need to do to be successful in monetizing LinkedIn.
In making the video it occurred to me that it is not the LinkedIn mechanics alone that make your networking successful. There are thousands on LinkedIn this very minute who have large networks and or are very active and yet they aren’t getting more business or not as much as they’d like.
The truth is that monetizing LinkedIn is as much about your marketing methods as it is about the more sophisticated networking strategies and techniques. The reason for this is that all of these LinkedIn techniques are based on marketing / selling strategies for there success.
When you invite someone to connect you are basically making an offer or in a light form selling proposition asking someone else to do something you want them to do.
For example: I have invited thousands to connect with me and never received and IDK. I have often invited complete strangers using a LinkedIn invitation and never had a problem. In fact 99% of the people I ask to connect actually do so.
Why so much success. I believe it is in the way I position myself and the messaging I use to engage others. It’s the marketing application of the LinkedIn user methods.
Additionally, I generate many different opportunities within my network and on LinkedIn. Opportunities come from being able to take the next step beyond having a connection. The key to success is putting yourself in the right position to talk business. This too is a function of how you are positioning and marketing yourself.
To be successful on LinkedIn you must have the following.
- You must have an approach and presence that gets you connected to others and drives them to view your profile.
- A unique selling proposition that will bring people from your profile to your website or into a conversation.
- You must also have an effective way to be proactive in creating opportunities that will not be perceived as prospecting or selling. You must have an effective “networking” approach.
- And finally you must have a good way to engage those that come to your site or call you so that you can develop a relationship that has the potential to produce business.
Summary
Thought you must be able to maneuver around the obstacles of and barriers of LinkedIn, real success comes in how you position and market yourself to the LinkedIn population.
Successfully monetizing LinkeIn is all about mastering the correct “tone” and the proper “content” of your communication. In a networking environment like LinkedIn these are the some of most important factors for success.
From Flyn
If you are interested in these things and find this blog valuable, please get my success kit (link under my picture) as it contains a mini (FREE) version of my LinkedIn Power Networking System. Then consider upgrading to my full system before my Flagship membership program closes (shortly). All the details are on the membership site where the success kit resides.
I will be doing a free LinkedIn networking seminar on Tuesday Sept. 8th see the events page on this blog that will be up by tomorrow.
Once again I would like to encourage readers comment on my posts and ask me questions. I want this blog to make you successful and the only way I can do that is to know that you are getting good information from it and finding out what you don’t know so that I can provide it.
LinkedIn Skills Get You Started, But Your Marketing Makes Your Success
LinkedIn is an incredible tool. In fact, based on my interface with other LinkedIners over the past two years I don’t think most people realize how powerful it is.
There are some traps to avoid and methods and techniques that you must understand to really operate at full power on LinkedIn. Some of this information is in my Success Kit – see the link below my picture to get your copy – its FREE!
Knowing LinkedIn isn’t enough
In my Power Networking System for LinkedIn, mid way into the materials I have a 30 minute video that talks about the marketing part of what you need to do to be successful on LinkedIn.
In making the video it occurred to me that it is not the LinkedIn mechanics alone that make your networking successful. There are thousands on LinkedIn this very minute who have large networks and or are very active and yet they aren’t getting more business or not as much as they’d like.
The truth is that LinkedIn success is as much about your marketing methods as it is about the more sophisticated networking strategies and techniques. The reason is that all of these LinkedIn techniques are based on marketing / selling strategies for there success.
When you invite someone to connect you are basically making an offer or in a light form selling proposition asking someone else to do something you want them to do.
For example: I have invited thousands to connect with me and never received and IDK. I have often invited complete strangers using the LinkedIn invitation and never had a problem. In fact 99% of the people I ask to connect actually do so.
Why so much success. I believe it is in the way I position myself and the message I use to engage others.
Additionally, I generate many different opportunities within my network and on LinkedIn. Opportunities come from being able to take the next step beyond having a connection. The key to success is putting yourself in the right position to talk business. This too is a function of how you are positioning and marketing yourself.
To be successful on LinkedIn you must have the following.
You must have an approach and presence that gets you connected to others and drives them to view your profile.
A unique selling proposition that will bring people from your profile to your website or into a conversation.
You must also have an effective way to be proactive in creating opportunities that will not be perceived as prospecting or selling. You must have an effective “networking” approach.
And finally you must have a good way to engage those that come to your site or call you so that you can develop a relationship that has the potential to produce business.
Summary
Thought you must be able to maneuver around the obstacles of and barriers of LinkedIn, real success comes in how you position and market yourself to the LinkedIn population.
Mastering the “tone” and content of communication in a networking environment like LinkedIn is one of the most important factors to succeeding.
From Flyn
If you are interested in these things and find this blog valuable, please get my success kit (link under my picture) as it contains a mini (FREE) version of my LinkedIn Power Networking system. Then consider upgrading to my full system before my Flagship membership program closes (shortly). All the details are on the membership site where the success kit resides.
Once again I would like to encourage readers comment on my posts and ask me questions. I want this blog to make you successful and the only way I can do that is to know that you are getting good information from it and finding out what you don’t know so that I can provide it.
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