How to Get LinkedIn Viewers from Your Profile to Your Website

The simple answer is “Give them a good reason.”

But you knew that already, right? The question is what’s a good reason?

If you read my previous post about having valuable freebies to give away to your fellow LinkedIners and especially your new connections, you will start to get the picture.

In tomorrow’s post I will share with you the “marketing formula” which is a very powerful way to construct any marketing piece such as your profile, a communication to a prospect or fellow LinkedIner, or even your resume. But for now let me just say that you need to “engage” the visitors of your profile when they arrive.

“Engage” is the second step of the marketing formula. To engage means to tell the prospect/visitor what it is you are going to give them that will help them make the critical decision at hand.

Since your profile is limited by space restrictions set by LinkedIn and by the practicality of having a very long document, you get the perfect excuse to move people off of your profile and on to your web page to complete the story.

The key is to have valuable information on your site that complete or enhances what’s given in your profile. For example a job hunter might indicate that there is a more formal resume at their website that can be downloaded and printed far more easily than the profile. Or, if you were selling a product or service, that you have some very detailed white papers, articles, or even offers on your site that the user will find valuable.

Another thing you will find working LinkedIn is that the questions you answer on LinkedIn keep recycling, coming back as others ask the same question not having seen the previous version. For example, I have probably answered the question about picking a CRM product at least a dozen times.

As you answer these questions you can create very in depth articles on the subjects which you can than reference the next time you answer those questions. You still want to put a very high quality answer, but you can then say for more on this see – and give the link directly to the in depth article on your website.

If you think creatively you can find all kinds of ways to ENGAGE your profile visitors into visiting your site to find out more about you and or your business.

One final word of caution however, don’t deceive or try to trick readers into looking at your website. Make sure you are clear on what’s there for them and that it’s there when they arrive. You only have to make them feel tricked once and you have destroyed a potential relationship and potentially much more. And, if you don’t think they will tell others about the deception – call me I have a bridge in San Francisco I’d be happy to sell you.

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