Real Success on LinkedIn Comes from Selling Your Wisdom, Not Yourself

So many LinkedIners spend their time trying to advertise and sell themselves in the Question and Answer Forum and in their profiles. Admittedly, your profile is a resume and should be persuasive.

However, the real secret to success on LinkedIn is to “sell your wisdom.” It is your wisdom that will attract not only valuable connections but business.

Since networking is all about gaining access to spheres of influence what you’re looking for is “valued connections” (people who connect because of the value you provide them).

If you spend your time providing great wisdom you are much more likely to attract the above and that is what makes you successful.

I have a very modest network by standards (2200~), but it provides many opportunities because a large proportion of my connections are there because I have provided value. These are people that will help me do anything I want to do on LinkedIn. Many of them send me valued resources and new connections on a regular basis.

So, if you really want to make things happen on LinkedIn stop spending more time with your ad copy and signatures and put out some really valuable information. When you do this everything else will come your way.

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