Do You Have Valuable Free Content to Give Away?
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If you don’t have articles, white papers, or other valuable free content to give away, you’re missing the boat.
In order to build valued relationships and let people know what you’re doing without prospecting or trying to sell them, you have to have something of value you can give them. This is a key tactic in any smart marketing program that includes a list building strategy.
What’s valuable?
You may ask yourself well what could I write that would be of value? If you’re not sure, just visit the LinkedIn Question and Answer forum and see what people are asking and talking about. You should have no trouble finding a great topic.
How it helps you?
In fact, if doing this and picking topics that are common threads gives you another great opportunity to promote yourself in a positive way. Let’s say you have written a paper or article on “cold calling” and have that on your website or available via email request.
“Cold calling” is a very hot topic. Now, should a question pop up on cold calling you can answer the question and then provide a link to the paper on your website. This brings people into closer contact with you and your website in a legitimate way. No one will ever get mad at you for answering a question and then providing a link with even more detailed information on the subject.
Summary
So, if you don’t have some valuable content to give away, it’s time to sit down and create some. There is no better way to accumulate high quality connections than to be an invaluable resource. One way to be an invaluable resource is to have a wealth of great fee stuff you can pass out.
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